inal This coming bank holiday will host what is known as 'the richest game' in football, the Championship playoff final. Why is winning this game more lucrative than winning say, the Champions League? It's simple really; the share of the Premier League television rights is astronomical, but the increased commercial activity and gate receipts makes promotion worth at least £170m for the winning club. On Monday it is Reading and Huddersfield who will compete to reach the promised land, the elite,...
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