Broadcaster to launch themed channels for football, golf and cricket, with cheapest package costing £18 a month
Sky is scrapping its numbered sports channels and replacing them with themed offerings focused on specific sports – led by football, golf and cricket – as it combats falling viewer numbers with a branding revamp and a cheaper viewing package.
The retirement of Sky Sports 1,2,3,4 and 5 and the introduction of a new package two-thirds cheaper than current prices represents a major shakeup of the strategy that has made Rupert Murdoch’s Sky a pay-TV powerhouse.
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